Why are FM perfumes not stocked at the high street stores?

FM World perfumes are not stocked in high street stores because the company operates on a direct selling business model, which means that they sell their products directly to customers through their network of independent distributors, rather than through traditional retail stores. This allows them to avoid the costs associated with maintaining a physical store, such as rent and staffing, which can be a significant expense.

Additionally, FM World focuses on offering affordable perfumes and cosmetics that are inspired by designer brands, without the expensive marketing campaigns that traditional brands undertake. By avoiding the costs associated with marketing and advertising, they can offer their products at a lower price point and focus on building a loyal customer base through word-of-mouth and positive reviews.

Furthermore, by selling their products through independent distributors, FM World can reach a wider audience and offer a personalized shopping experience, with distributors able to provide expert advice and recommendations based on their customers' preferences. This can create a more loyal customer base and help to differentiate FM World from traditional retail brands.

Overall, the direct selling business model allows FM World to offer affordable perfumes and cosmetics while maintaining a high level of quality, as well as providing a unique shopping experience for customers.